A mission to the peaks of the Himalayas, the impervious Annapurna mountains, for a thrilling climb. A report involving company employees, customers and communities. A multimedia longform to read, watch and browse.
This story is, actually, two stories in one. It involves two expeditions, two mountains to climb, two teams working together, and one direction: that of the future, paying close attention to the present. In this multimedia longform, we find ourselves in the snow of Annapurna, one of the most challenging peaks in the Himalayas, at 8,091 metres. The goal is to open a new route on the northwest spur through a mission promoted by the CAI (Italian Alpine Club) of Biella and backed by the Sella group. The mission is entitled: Limit Project X Annapurna: a way to tackle extreme challenges, combining environmental science and awareness. From the peaks of Annapurna to those closer to us, at least geographically speaking. Over the last twenty years, glaciers in the Alps have lost around 39% of their surface area, a rate of reduction that is higher than the global average. Federico Taddia recounts this in his analytical piece. However, this multimedia longform also includes our stop at our offices in Italy and abroad, and in our branches, to observe our daily work.
Every step is a marker, every base camp is a listening station. It is a journey that requires constant training, advanced knowledge and teamwork. We are talking about the Consolidated Sustainability Report, the annual document that illustrates our performance and projects, providing a snapshot of the previous year and looking beyond, towards new peaks. Enjoy the journey.
This is the story of a dream. A dream to be protected, nurtured and realized. A dream to be passed from hand to hand, from heart to heart, like a baton in a marathon. After all, if you think about it, it is precisely this idea of passing it on that preserves and strengthens it. It makes it plural. Because if you dream alone, your dream remains just a dream, but when you dream together, reality begins to take shape and mould our lives.
A dream, we said. A dream suspended in time. Back to 1973, Guido Machetto, a mountaineer from Biella and pioneer of the lightweight alpine style, attempted to climb Annapurna via the northwest ridge. That 11-member expedition was tragically interrupted by an avalanche that buried Camp 2, resulting in the deaths of two climbers and forcing the rest of the team to retreat. Machetto, who passed away three years later on the Tour Ronde, left a profound legacy in Biella mountaineering. So much so that the CAI Biella mountaineering school now bears his name. Today, more than fifty years later, that dream has evolved into a factual expedition with a new meaning: to explore the extreme boundaries of our planet to gain a better understanding of the limits of our time.