The "Nel Tempo di Una Storia" virtual tour of business museums makes a stop at the Sella Archive

22 Jun 21

The initiative promoted on Instagram by the Museimpresa association aims to bring young people closer to the Italian business world by describing entities as authentic tourist destinations within itineraries to discover the villages of Italy. 

A journey throughout Italy to discover histories of business, people, work, excellence, research and innovation. "Nel Tempo Di Una Storia": a project dedicated to Italian museums and business archives promoted by Museimpresa, the Italian Association of Business Archives and Museums, in partnership with Assolombarda and created with the photographer Simone Bramante, aka Brahmino.

Every week the photographer from the Instagram profile of his blog "What Italy Is" tells about Italian companies through stories (short videos remaining online for 24 hours). Each content is dedicated to one of the over one hundred museums and archives associated with Museimpresa. The goal is to bring young people closer to the Italian business world through the stories of museums and business archives, told as tourist destinations within itineraries to discover the Italian villages. 

The Sella group Historical Archive, part of the Museimpresa network since the beginning of this year, is involved in this initiative, which in its June edition will tell about its Piedmontese members. Overall, around 1300 objects are part of the Sella group Archive, all-embracing: a rare example of an Enigma machine, a photographic archive illustrating the Group's events, personalities, work environments and sponsorships over time, and a library of about 4,000 volumes, including the "Biblioteca di Commercio" (The Commerce Library) collecting historical working books that the bank used between the nineteenth and twentieth century.

Discover the "Nel Tempo di Una Storia" video on the Sella Group Historical Archive.

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